Ensure you are able to track, visualise, and interact at the moment of your customers’ engagement in a non-intrusive way that delivers value for the recipient. This might be a message created in milliseconds to personalise your website or interaction which triggers a series of communications to your customers over time, ensuring your next best action is timely, relevant and appropriate.
Single Customer View
Bring all of the data you hold about each of your customers from disparate online and offline data sources, then match and merge it to form a single accurate record for each customer. An SCV gives you greater insight into your customers’ behaviours and interactions meaning you can tailor your communications and enables you to make accurate business decisions based on reliable data.