Our donors are a huge force behind our success. Capturing accurate data not only allows us to thank supporters and keep in touch with those that want to hear from us but also ensure that we’re only communicating with people who want to hear from us, in order to be GDPR compliant. For this, Loqate’s range of verification services are easy to implement and maintain and have been a great solution set.
Challenges
- Give their online supporters the best online experience.
- Stop capturing incorrect addresses to ensure GDPR compliance and accurate gift aid donations.
- Help supporters find their nearest stores and charity events.
Results
- Improved the online experience for data capture using Loqate's type-ahead address lookup.
- Removed data quality issues, giving British Heart Foundation accurate customer records to further improve the customer experience.
- Donations are 25% more valuable when claiming tax back from HMRC.
Making a vision a reality
The British Heart Foundation is the UK’s leading heart research charity, whose pioneering research has helped to reduce deaths from heart and circulatory diseases by more than half.
Support from the public helps power British Heart Foundation's life-saving research. This support comes in the form of direct online donations, fundraising from organised events such as their flagship event London to Brighton cycle ride, sponsored marathons, local volunteering groups or events such as Dechox (a month free of chocolate) as well as items donated to a network of 750 high street shops.
By using Loqate's verification services we are assured that every submission is valid and correct.
Maximising donation power
Loqate have been working with the British Heart Foundation since 2005 to ensure data integrity is of the highest quality. British Heart Foundation’s Senior Digital System’s Manager Suky Sehmbi told us how accurate data is helping them to maximise donation power.
We use multiple services from Loqate; address, email, phone and bank verification as well as store finder. These tools help visitors to our website find local fundraising events, their nearest store to donate items to or even arrange collection of items for donation.”
Quick and easy donations
Loqate’s address verification service has made our online donation process quick and easy. As the tool ensures accurate address information is captured it means we have valid data for any gift aid donations. This means the donations are 25% more valuable when we claim tax back from HMRC. By using Loqate's services we are assured that every submission is valid and correct.
As well as accepting online donations, visitors to the British Heart Foundation website can also request a free copy of their award-winning magazine Heart Matters. The magazine offers detailed information and advice around heart and circulatory diseases such as heart disease, stroke, vascular dementia and their risk factors, including diabetes. It is a key resource for many people living with these conditions, so it's important it arrives at the right address".
Loqate’s range of verification services are easy to implement and maintain.
Products British Heart Foundation are using
Buyer's guide to address verification
Finding the right address validation provider is dependent on your business needs. In this free guide, we outline the top questions you should be asking to ensure you find the right provider for your business.
