Established over a decade ago, Freedom Finance has made waves in the finance space by offering their customers a truly great experience thanks to their staff’s high level of knowledge and the technology that they implement.
In early 2017, Freedom Finance decided they needed an address verification tool on their site that would reduce the number of address data errors users made when filling out their quick quote calculator forms, allowing them to give customers the best possible rates.
Adam Valentine, Digital CRO Manager at Freedom Finance says,
“Before Loqate, we were getting roughly 8,000 errors a month on our address lookup system. This caused incorrect applications results, not giving the customer the best rates. However, Loqate eliminates customers entering their address incorrectly, and also stops their browser auto-populating their address.
Since using Loqate’s service, we have seen a high increase in completed applications, and a reduction of 8,000 errors per month relating to address entry.
For us, the most obvious advantage of Loqate’s address verification service is that it eliminates errors at the address entry stage. Customer addresses must be an exact match to our credit reference bureau - data quality is essential to our business.
Since using the Loqate’s service, our UX has significantly improved. We have seen a high increase in completed applications, and a reduction of 8,000 errors per month relating to address entry.
The buying process was brilliant and our account manager was really helpful with the integration process and updating us on the other services Loqate has available.
The service is really easy to use and takes us back to basics, making sure we are collecting exactly the right data that we need. It’s almost like a search console for addresses which easily pulls back home and business addresses eliminating cause for error. I would definitely recommend Loqate to anyone looking for an address verification solution.”
– Adam Valentine, Digital CRO Manager, Freedom Finance