Loqate, a GBG solution
Loqate

Challenge

  • Solve the issue of customer addresses not matching with carrier APIs, resulting in failed deliveries
  • Increase the number of successful deliveries by addressing problems with customers entering incorrect details at the checkout
  • Ensure that the checkout process remained quick and seamless while integrating Loqate’s address capture solution

Results

  • 25% reduction in failed deliveries
  • Allowed better formatted data in systems

Introduction

Vienar Roaks founded Twistshake in 2011 after he realised the unnecessarily complex nature of baby products after babysitting his aunt’s son.

Over several months, he came to appreciate the hassle of trying to feed babies and that the products on offer did not meet the needs of parents and caregivers. From this idea, he created Twistshake, a brand dedicated to creating products that are easy to use and simple to clean.

After integrating Loqate’s address verification solution into their checkout process, Twistshake has seen several improvements across the business.

The challenge

Twistshake has created products that make life easier for budding parents and caregivers across the world. It sells its products throughout Europe after expanding from its beginnings in Västerås, Sweden. However, aggressive expansion has also created a need for a more thorough checkout experience. 

Customer addresses had started to cause issues with carrier APIs as they often didn't match the technology that carriers were using to plot deliveries. The API mismatch was causing failed deliveries and lengthy delivery times for those that did make it.

The situation was hardly ideal as the business was keen to grow, and deliveries not arriving at their destination was not the way to engender positive feelings toward the brand. 

The solution

The team at Twistshake realised that the issues with delivery addresses conforming to carrier APIs needed fixing fast to improve delivery rates.

For this reason, they sought a partner who could help customers verify their address during the checkout process resulting in more successful deliveries.

We knew our sister company were already using Loqate’s address verification solution, which made it the perfect way out of this problem, and Twistshake went about integrating it into their checkout process.

After integrating Loqate’s address verification solution into their checkout process, Twistshake has seen several improvements across the business.
We are glad to see such a reduction in failed deliveries which will is in line with our goal to always look for the customer’s best interest. - Camillo Eriksson, CEO, Twistshake

The results

After integrating Loqate’s address verification solution into their checkout process, Twistshake has seen several improvements across the business. Twistshake have seen a 25% reduction in failed deliveries as their customers have been able to find their correct addresses quickly and seamlessly, and the team have found Loqate to be easy and convenient to use.

 

 

 

Products Twistshake are using

Address Verification

Address Verification

Remove friction and improve conversion rates by providing a faster way to enter delivery addresses as well as assisting successful parcel delivery.

Find out more

Buyer's guide to address verification

Buyer's guide to address verification

Finding the right address validation provider is dependent on your business needs. In this free guide, we outline the top questions you should be asking to ensure you find the right provider for your business.

Download the Guide 

You may like these resources