Virgin Holidays is a long-haul travel tour operator offering a range of exotic world-wide holiday destinations including the USA, the Caribbean, the Middle and Far East, Australasia and Southern Africa.
Virgin Holidays has been in existence since 1985 and caters for around 300,000 customers a year. The company is passionate about creating the best holidays in the world and going that extra mile to make sure their customers get exactly they want, the way they want it.
Virgin Holidays needed to ensure that customer address details are accurate at the point of entry – expediting the booking process as well as capturing clean data for further marketing activity. They chose Loqate’s technology as their address lookup software because it is a web-based service meaning no waiting for CD-ROM downloads i.e. rapid data capture, the ease of integration and first class technical support offered during testing.
Loqate makes online booking quicker and easier for our customers. The benefits extend beyond usability for customers: it’s simple to implement and ensures address data accuracy.
The end to end experience has been improved, as the online booking service is more user-friendly with auto-complete, this benefits the business as there is now a higher enquiry to sales conversion ratio.
Data quality is essential to the Virgin Holidays as it helps drive repeat business, if Virgin customers experience a good online service they are more likely to book again and recommend us to friends and family. The retrieval of accurate, clean data means that our invoices go to the right person at the correct address, resulting in a reduction in failed deliveries. This also has a direct financial benefit to the business as it speeds up the payment process.
Accurate and continuously updated data is retrieved for the CRM systems which provides an essential and effective marketing tool. And in today’s data sensitive world, error reduction and increased efficiency instills confidence in customers that their personal data is protected.
– Steve Evans, Website Operations Manager, Virgin Holidays