Loqate, a GBG solution

Features & Benefits

Loqate’s contact validation solution enables you to understand what contact information is live and usable – as well as what needs to be replaced, sought or acquired.

Communication Effectiveness

If you have the wrong address, phone number or email address for your customer, they will miss out on important communications.

Brand Reputation

If your customers aren't receiving your communications, or they're receiving your communications but not through their preferred channels, you risk damaging your customer satisfaction scores and also your brands reputation.

Compliance Assistance

Identify any inaccuracies in your data, so that you can quickly correct, append or suppress. In doing so, you can make certain that personal data is kept up to date and accurate.

Why contact validation is important

Loqate’s contact validation services will validate address, email or telephone information on a batch basis. Validating this information before planning a campaign can:

  • Protect your domain’s reputation with Internet Service Providers by reducing hard bounce emails
  • Reduce dialer costs
  • Improve database content by fixing simple errors
  • Increase response rates of campaigns
  • Ensure you meet Article 5 of the Data Protection Act 2018 “Personal data shall be accurate and, where necessary, kept up to date”.

We use a combination of datasets to ensure that your contact data is usable.

What are the different types of contact validation?

Landline Validation 

This is a live service that checks that a landline telephone number will connect and provides detail as to whether that number is live, dead or invalid. Numbers are checked in a batch environment and the service is compliant with the Communications Act 2003.

Landline to Location Validation 

This process will compare the area code of the supplied landline telephone number and the area code of the supplied postcode. A difference will indicate that either the supplied address/telephone information held by the client is out of date or that an alternative number has been supplied. 

Email Validation 

This email validation process checks the syntax of an email and also confirms if the domain is valid. Full level email verification is available via an automated plug-in to a GBG approved data partner. It’s important to be aware that approximately 70% of all email domains are catch-all, and therefore only around 30% of a client’s email addresses can be checked for full-deliverability.

Mobile Validation 

This is a live service that checks that a mobile telephone number will connect and receive calls and messages. It provides detail as to whether that number is live, dead or invalid and may also return the original and current network provider, the country where the mobile was registered and where it is currently located. 

How Data Cleanse and Maintenance can help you

How does your data measure up?

Take our free data HealthCheck and learn how accurate your customer data is. Decide after if you want to cleanse the data or not.