Why contact validation is important
Loqate’s contact validation services will validate address, email or telephone information on a batch basis. Validating this information before planning a campaign can:
- Protect your domain’s reputation with Internet Service Providers by reducing hard bounce emails
- Reduce dialer costs
- Improve database content by fixing simple errors
- Increase response rates of campaigns
- Ensure you meet Article 5 of the Data Protection Act 2018 “Personal data shall be accurate and, where necessary, kept up to date”.
We use a combination of datasets to ensure that your contact data is usable.