Optimise your online forms
For an online shopper, filling in their shipping and billing address is the grunt work of buying on a website. A necessary evil especially if they're shopping on a smartphone. Often it's a reason to abandon the purchase.
But online retailers can turn this pain point into a selling point.
During checkout, customers get irritated by the keystrokes required to enter their address, especially on mobile.
Below stats are taken from research report Fixing Failed Deliveries
26% abandon the checkout due to too many fields. The average checkout has over 14 form fields, and more fields increase the probability of the abandon rate. Address capture takes up the majority of these fields.
Address verification technology can reduce address entry time by up to 78% and cuts back data entry errors at the point of capture by more than 20%, all improving the end-user experience.
42% of shoppers would abandon the checkout if they experienced an issue entering their details. More than one third would go to a competitor’s site to complete the transaction.
Over half of consumers would feel more confident ordering an item through a company that uses technology to suggest the correct address, which shows the importance of ensuring the best possible UX.
Quick and easy experiences lead to happier customers which increases your form or checkout conversions.
It’s accurate – only collect quality data to help you delight your customers and boost customer loyalty. Quality data not only leads to effective communication with customers but also improved decision making, positive brand reputation, an increase in efficiency and an increased success rate in product and service delivery.
Reduce the amount of typing required, allowing your customers to move quickly through the checkout. By providing a quicker way to enter address details you improve website usability and reduce form or cart abandonment.
Customers frequently make errors when submitting address details online such as typos or incorrect formats. If businesses fail to capture accurate address data in the checkout, the chance of an item reaching the correct recipient is greatly reduced. And this leads to a very frustrating customer experience.
You get 50 free credits per day for two weeks to trial our address capture with geolocation feature.
Our free trial is truly free. We don't request payment details up front and the trial period ends automatically.
You can be up and running in minutes and we're there to help you along the way: use our setup guides, FAQs or contact support.
Telecoms leader giffgaff see 300% ROI after implementing address verification in their online customer journey
Read case study
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