- Loqate, a GBG solution
Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, the world’s leading business publication providing relevant and accurate market intelligence.
With a total circulation of more than 2.6 million, The Wall Street Journal online, the electronic offering to the printed version is the largest paid subscription news site on the Web, giving subscribers access to in depth news and financial information 24/7.
We needed to capture accurate address data for the effective deployment of our customer hub (Salesforce CRM system) for print-based and on-line subscription billing information. With offices in Asia, Europe, North and South America our requirement was for an address verification solution that had the ability to populate addresses over a wide range of international territories and therefore a variety of formats.
Loqate are great to work with, we've never looked back.
We had already beta tested a competitor product but it was only effective at a domestic level (only recognizing zip codes) and came with hidden costs. We chose Loqate’s address look-up, which is deployed in our offices in Asia, Europe, North and South America. We also added some customization to the workflow rules with ISO codes to enable automatic country recognition and formatting.
The service was really easy to deploy into our customer hub with minimal IT support. It took a little bit of getting used to as it was quite a change for our internal sales people but after a little training we’ve never looked back.
We've saved time and money due to data quality improvements from Loqate
Loqate are great to work with. The one or two minor installation snags we experienced initially were responded to and fixed immediately by the technical support guys.