Travel & Leisure

Infographic: Improving conversion rates in the travel industry

Getting people from A to B is about far more than offering them their dream destinations, as without a smooth customer journey, it’s likely many of your potential customers will never get on the road. Form abandonment rate in the travel sector is 87%, so there’s plenty of scope to improve this part of the journey. Here we look at a few ways to create a frictionless user experience to boost your conversions.