Loqate, a GBG solution
Loqate collaborates with what3words to further enhance location data

That’s why we’re excited to announce our new collaboration with what3words, which provides a simple way to identify and name anywhere in the world.

Founded in 2013, what3words divides the world into 3m x 3m squares and provides each square with a unique three-word address.

It then converts GPS coordinates into these unique three-word addresses, so that people can refer to any precise location in just three words. For example, the GBG Worcester technology hub’s three words are ///goods.brain.paths and the front door to Buckingham Palace, London is ///post.sticks.hello.

This exciting collaboration means that as well as access to our tech stack of location-based services, our customers will now be able to provide the option for their customers to find their own unique what3words location, from a single touchpoint - making the online checkout even quicker and the delivery experience even easier. For example, a customer would be able to pinpoint exactly where they want their parcel delivered, perhaps a secure shed which is located around the corner from the main delivery address.

Available in over 35 languages and optimised for optical character recognition (OCR) scanning, what3words also smooths cross-border logistics. The integration of what3words into our platform is a logical step in the continued support for our customers as they expand into mega or hard-to-reach markets where logistics and address formats can vary greatly, such as in India or China.

We caught up with GBG's very own Managing Director for Location Services, David Green who explained "As consumers, we demand more from our online services than ever before – we expect everything to be quick, easy and convenient. Slick customer experience and trust has never been more important.

"We take pride in being at the centre of the location universe, providing the world’s most trusted location data. Our collaboration with what3words means greater access to location data in countries with poor existing address systems, without having to ask our customers to integrate multiple technologies into their online checkouts or systems. We’re thrilled to be building out this capability with what3words and look forward to launching early next year.”

Chris Sheldrick, Founder and CEO at what3words, says: "We are very excited about the potential of our collaboration with GBG - a global leader in location data and technology. By integrating what3words, Loqate has further enhanced the data available to retailers and logistics companies, enabling more precise and faster deliveries anywhere in the world with just three words." 

If you would like to learn more about how this latest collaboration from Loqate and what3words could benefit your business, then fill in the form below and we’ll be in touch.  


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