Best practice guide to improving customer on-boarding and customer data quality in finance

A worrying statistic from Forrester suggests that 54% of people filling out financial application forms abandon before completing. For an industry that relies on the completion of forms to on-board customers, this presents a huge problem.

In this guide, you'll find practical advice for reducing form abandonment to help increase conversions on your financial site as well how to improve the quality of the data you collect for regulatory purposes.