68% of retailers currently feel location data is critical for their business, but that number jumps to 92% when forecasting its value within the next three years.
52% of retailers believe location intelligence improves operational efficiency whether it is across internal CRM systems or third-party partners that rely on accurate customer data to render their services.
44% of retailers believe accurate location data can increase their earnings, whether through a reduction in failed delivery, improvements in operations or through more effective marketing.
36% of retailers believe location data can help improve customer conversions by enabling a more personalized digital experience which encourages customers to make more purchases.
Why now is the time to be location “intelligent”?
In April 2018, Loqate, a GBG solution, commissioned Forrester Consulting to explore the use of, and attitudes toward, location intelligence in the UK, the US, Germany, Austria, Switzerland, Benelux, and the Nordics. Forrester conducted an online global survey of 253 decision makers across sectors with responsibility for digital customer experience and data, as well as 1,503 consumers who had recently purchased products/services online. This whitepaper focuses on the findings as they apply to retailers around the world including best practices for improving on-site experience and implementing location-based promotions.