Download the study
Learn the key recommendations from Forrester, and how you can become location intelligent.
A Forrester Consulting Thought Leadership Paper
Commissioned by Loqate, a GBG Solution
Discover why now is the time to become location intelligent
Digital transformation is affecting how organisations engage with their customers across the entire customer life cycle, from marketing and commerce to products, services, support, and ongoing customer engagement. To ensure you survive and thrive in this digital age, you must know and understand your customers’ unique circumstances.
Download the latest study from Forrester to learn how location intelligence is driving a competitive edge in the digital age.
Forrester is a leading global research and thought leadership firm who help large enterprise firms with the opportunities and issues presented in today's customer obsessed world.
Firms rightly recognise the value added by location intelligence across the customer life cycle.
Understand how important location will become to firms over the next three years.
Data and technology challenges limit location intelligence effectiveness.
Learn why over half of firms surveys reported that poor quality data is one of the biggest inhibitors to improving the experience.
The business case for enhancing location intelligence maturity.
Discover if consumers are ready for firms to use their location data to personalise the digital journey.
Introduction to the Forrester study
Viewing time: 4.16min
Watch this short video with James McCormick, Principal Analyst for Forrester, to learn how and why location intelligence is helping firms to drive a competitive edge in the digital age, and discover consumers' attitudes to how location data can improve their digital experience.
What do consumers want?
Viewing time: 6.13min
Digital transformation is affecting how organisations engage with their customers across the entire customer lifecycle. Watch this short video to learn what your consumers want from you in this digital age.
Finance and Fintech
Viewing time: 2.53min
Good customer data is essential in the highly regulated world of finance. Watch this video to learn how location data can enhance your customers' digital experience.
Hospitality
Viewing time: 3.00min
Hospitality firms have always been 100% focused on ensuring the perfect customer experience, watch this short video to learn how location can help sky rocket your guests' experience in this digital age.
Healthcare
Viewing time: 2.44min
Coordinated, accountable, patient-centered care is reliant on data quality. Watch this short video to learn how location can play a critical role in enhancing your patients' data and experience.
This new location intelligence study is based on the results from an online global survey conducted by Forrester Consulting:
Countries covered - UK, the US, Germany, Austria, Switzerland, Benelux, and the Nordics
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Sectors covered –Financial services and insurance, retail, eCommerce and eServices, gaming, transportation and logistics, travel and hospitality and healthcare
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253 decision makers with responsibility for digital customer experience and/or data
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As well as 1,503 consumers who had recently purchased products/services online