Digital transformation is affecting how organisations engage with their customers across the entire customer life cycle, from marketing and commerce to products, services, support, and ongoing customer engagement. To ensure you survive and thrive in this digital age, you must know and understand your customers’ unique circumstances.
Download the latest study from Forrester to learn how location intelligence is driving a competitive edge in the digital age.
Forrester is a leading global research and thought leadership firm who help large enterprise firms with the opportunities and issues presented in today's customer obsessed world.
Understand how important location will become to firms over the next three years.
Learn why over half of firms surveys reported that poor quality data is one of the biggest inhibitors to improving the experience.
Discover if consumers are ready for firms to use their location data to personalise the digital journey.
Viewing time: 4.16min
Watch this short video with James McCormick, Principal Analyst for Forrester, to learn how and why location intelligence is helping firms to drive a competitive edge in the digital age, and discover consumers' attitudes to how location data can improve their digital experience.
Countries covered - UK, the US, Germany, Austria, Switzerland, Benelux, and the Nordics
Sectors covered –Financial services and insurance, retail, eCommerce and eServices, gaming, transportation and logistics, travel and hospitality and healthcare
253 decision makers with responsibility for digital customer experience and/or data