Loqate, a GBG solution

How to Improve Conversion Rates

We partnered with Digital Commerce 360 to bring you our latest report analyzing the techniques successful online retailers are using to simultaneously boost conversion rates & customer satisfaction. 


75% of retailers say their conversion rates increased in 2020, yet 60% are still grappling with shifts in consumer behavior.

We take a look at how retailers upgraded their eCommerce sites & reveal survey data on what worked, what didn’t work, and what retailers plan to invest in to continue lifting their conversion rates.

What's included? 

  • A detailed look at how retailers are increasing conversion through site search, product detail pages, international commerce, A/B testing & address verification technology 
  • Consumer survey results on what it takes for an online shopper to make a purchase
  • Exclusive retailer survey results on what is and isn’t driving shoppers to convert
  • Top 1000 data on conversion rate growth and the categories that outperformed