With more than 130 different global address formats, thousands of languages and countless regional dialects, it’s easy to see why poor international data management is the guilty secret that continues to hurt big business.
Authored by international data quality expert Graham Rhind, this whitepaper plots the philosophy to collect, interpret and manage international customer data.
Knowing the complexity of international data collection and management is an important consideration before expanding into new territories. Companies focused on international data collection, cleansing, and management will always be better placed to achieve higher quality data than those who use a one-size fit all approach. For businesses with existing global operations, on-going management, standardization, and cleansing are critical to success.