Customers want brands with a winning CX

Online retail sales rose 22% to a record $9 billion on Black Friday alone. COVID-19 has accelerated the pace of digital transformation, and now brands have no choice but to grow in order to keep up with changing customer expectations. The biggest ask from today’s today’s shoppers—a winning customer experience (CX).

If there’s one thing that 2020 has taught us, it’s that digitally transformed brands are leading the pack.

Great CX Needs Excellent UX

And in 2020, a time where your operations have surely transferred online, a great CX needs excellent user experience (UX). Digital experiences must deliver two things: confidence and convenience if they want to appeal to the increasingly demanding shopper. For those still building the perfect UX, aim for a responsive layout and easy navigation when it comes to designing your checkout. Offering an optimized browsing experience will increase conversions while significantly upgrading the overall CX. Learn more here.

5 Tips for building a great UX

1. Research your audience
2. Make your brand’s tone of voice natural & consistent
3. Create a responsive layout
4. Offer micro-interactions
5. Conduct ongoing user testing for feedback