Omnichannel is now a necessity

Flexible pickup options were a critical tool for countering COVID-19-triggered limitations last holiday season. With 55% of shoppers naming COVID-19 as their top concern around holiday shopping, retailers were forced to find alternative, and safe, ways to accommodate online shoppers.

Retailers that offered curbside, drive-through, and in-store pickup increased digital sales at a 26% higher rate than retailers who didn’t offer those services.10

Holiday shoppers expecting seamless, convenient experiences received just that in the form of alternate pickup options like curbside, drive-through, and buy- online pick up in-store options.

Although the term “omnichannel” is not a new one, 2020 has been declared the first true omnichannel holiday, with reports that 75% of the U.S. top 50 store-based retailers, including Best Buy, Target, and Walmart, offered curbside or in-store pick up according to Forbes.  

Connecting with customers and providing flexibility that offset 2020’s delivery challenges has paved the way for holiday success and opened up opportunities for sustained growth. Employing the right omnichannel solutions can help your consumers enjoy the convenience of shopping online while allowing them the choice to easily (and safely) collect their purchases.

10 Source: Salesforce