One element that defines the customer is the ‘where’. The where is important, because addresses feature heavily in our lives. From taking an Uber to ordering a pizza, an accurate address is essential.
Addresses can be tricky things and rely on someone, at some point, entering data. A customer enters their address on their mobile phone; a customer service rep updates a record for a house move; any data entity inputting data can make a difference to the final stored address record.
Verifying this initial capture is the start of a journey towards the Golden Record. From the moment address data is entered, it can be verified, handled, and enhanced to ensure that whoever uses it, down the line, will have the most accurate record possible. On the journey to the “Golden Record’, this road map is essential.