According to a study conducted by Baymard Institute, 1 in 4 shoppers will abandon their carts if the checkout process is deemed too long or complicated.
It’s crucial therefore to use this time to strengthen your website and make sure the checkout experience is as seamless and friction-free as possible. Here's an overview of some super smooth checkout experiences.
Creating online forms which capture all of your customer’s contact details in real-time makes it quicker for customers to checkout, therefore leading to a higher rate of conversion. Not only that, using capture technology also ensures you get the best possible data quality at the point of entry, and reduces costs by avoiding late or failed deliveries.
In fact, in our most recent study where we surveyed over 3,000 global consumers, 61% of respondents said they have more confidence in retailers who have their delivery address details already stored, making ordering easier. 42% of consumers also believe that retailers who offer an address autocomplete solution are more trustworthy than vendors not offering this feature.