Vol. 1

The Future of mCommerce

What retailers need to know about the mobile landscape in 2019 & beyond.

The huge growth in smartphone usage, and the shift towards the handset as a primary device in many countries, has driven businesses to aggressively push towards mobile-centric strategies. But with so much emphasis on creating a great looking, high performing mobile site, are you paying attention to what consumers really want?

In the first chapter of this ecommerce playbook, we look at data and insight from leading industry experts to better understand the current state of mobile, but also the future of mobile in the world of ecommerce. We will answer the age-old question of whether retailers really need to invest in building a standalone app and how to start optimising your mobile checkout experience.

As mobile devices have become more powerful and connections have improved, online shoppers have become less tolerant of poor mobile experiences. We’ll consider challenges that many online retailers face in the mcommerce age, and discover their successes and tips, as well as addressing exactly what mobile consumers want.

Jump in
1 The current mobile landscape The current mobile landscape
2 Do retailers really need a mobile app?  Do retailers really need a mobile app? 
3 Mobile app versus mobile site Mobile app versus mobile site
4 Minimising cart abandonment through personalisation Minimising cart abandonment through personalisation
5 Three common mistakes on mobile sites and how to fix them Three common mistakes on mobile sites and how to fix them
6 How to use mobile to attract Millennial consumers How to use mobile to attract Millennial consumers
7 Reducing cognitive load in the mobile checkout Reducing cognitive load in the mobile checkout
8 Optimise your search function for mobile success Optimise your search function for mobile success
9 The rise and fall of mpayments… already? The rise and fall of mpayments… already?
10 Latency; a deadly killer for your mobile conversions Latency; a deadly killer for your mobile conversions
11 The future of mobile UX The future of mobile UX
12 Key takeaways for optimising your mobile site Key takeaways for optimising your mobile site