The rise of digital wallets
Digital wallets account for 49% of global ecommerce sales
53% of Americans use digital wallets more than traditional payment methods
> 5.2 billion globally
Number of digital wallet users in 2026
3.4 billion
Increase in users from 2022
53%
Growth in users from 2022-2026
24%
Projection of ecommerce in global consumer spend by 2036
Digital wallet payments can increase risk of bad data
Digital wallet payments bypass the need to enter their address data at the checkout or conversion stage.
You can’t catch and rectify data issues at the point of entry.
You could end up with invalid, incomplete or inaccurate address data.
Impact of bad data for businesses
Poor data quality costs organizations an average $12.9 million (Gartner)
The 1-10-100 rule:
Capture & verify address at point of entry = $1
Fix errors = $10
Inaction of bad data = $100
40%
Data professionals’ time spent on checking data quality.
26%
The impact of poor data quality on companies’ revenue.
20%
The amount of postal addresses that change each year.
16%
of companies characterize the data their utilizing as ‘good’