It’s mostly made up of angle brackets (<>) and words like ‘div’. Regardless of how a website is made, the pages will be turned into HTML before being sent to your web browser.  

If you’re installing address capture on your own website without a native eCommerce integration, you'll need access to the HTML. A snippet of JavaScript code (also called a tag) will need to be added into the <head> section in the HTML.  

HTML is also used for formatting your website form. It’s best practice on a form to let the user know what kind of information you want from them. Make use of HTML label elements and input placeholder attributes.