Chapters
11

Addressing the issue of location

Achieving clean international addresses is complex due to the multitude of global postal address formatting and alignment variations.

With more than 245 countries and territories across the globe, there are multiple languages, character scripts and address formats to be considered.    

For example, in Germany, the address begins with the street name, followed by the house number or name, and then the postal code, town or city. But in the UK, the house name or number comes first, followed by the street name, town, county, postcode and country. 


Read ‘Understanding International Data’ for more practical advice when you’re looking to go global

You might want to consider partnering with a technology supplier who can give you access to official and reputable global data in one easy-to-integrate system. By validating international addresses, you can quickly and easily enhance customer experience at all stages of the customer life cycle. In addition to improving the process of ordering and delivering goods, ensuring global data quality enhances your sales and marketing efforts, and streamlines logistics and engineering operations.  


Check out how address capture works in the online demo