Chapters
06

Expand your digital reach

Thanks to the international reach of websites like Google, Facebook and Twitter, it’s now pretty easy to advertise your wares around the world from wherever you’re based.  

Using pay per click advertising, you can attract customers to your website using geo-targeting to specific countries or even regions such as US states. You can customise the message for different audiences and avoid wasting budget on clicks from people outside your target market.  


Google Digital Garage offers free courses to learn the basics of digital marketing

 

You can even set up your ad so it only displays to users who speak specific languages. With the usual settings of maximum price per click and daily spend limits, you can ensure you stay within budget however much or little you have to spend.