The Future of mCommerce

What retailers need to know about the mobile landscape in 2020 & beyond.

The huge growth in smartphone usage, and the shift towards the handset as a primary device in many countries, has driven businesses to aggressively push towards mobile-centric strategies. But with so much emphasis on creating a great looking, high performing mobile site, are you paying attention to what consumers really want?

In the first chapter of this ecommerce playbook, we look at data and insight from leading industry experts to better understand the current state of mobile, but also the future of mobile in the world of ecommerce. We will answer the age-old question of whether retailers really need to invest in building a standalone app and how to start optimising your mobile checkout experience.

As mobile devices have become more powerful and connections have improved, online shoppers have become less tolerant of poor mobile experiences. We’ll consider challenges that many online retailers face in the mcommerce age, and discover their successes and tips, as well as addressing exactly what mobile consumers want.