The current mobile landscape

For many, mobile started off as a means to communicate with friends and family, either through messaging or calls. However, in recent years, it has become much more than a simple means of chatting. In fact, it has not only changed the way we communicate, but also the way we learn, research, market and shop.

It is now estimated that by the end of 2020 there will be over 7 billion mobile phone users worldwide1, and on top of this, we check our phones approximately 150 times a day.

For many of us, reaching for our mobile phones is the first thing we do when we are bored, curious or looking for something new, when we’re commuting to work, sharing on social what we are up to right now or hunting out the latest on-trend pair of trainers we really want to buy.

According to eMarketer smartphone ecommerce sales will reach $345 billion by 20212. With this in mind, as a retailer, if you aren’t reaching your customers on mobile, you risk missing out on a quarter of your potential audience.

All of this makes mobile a key device for shoppers who are able to search for goods, locate stores or make speedy purchases on their commute to work, their lunch breaks or while watching TV in the evening. And there are certainly no signs of it tapering off any time soon. Creating a quick and convenient experience has, therefore, never been so important. 

1 Source: Statista – Forecast number of mobile users worldwide from 2019 to 2023
2 Source: eMarketer – Smartphone retail mcommerce sales