What is bulk email verification and 4 benefits of it.

What is bulk email verification, and how can you use it to improve customer communications and business processes? This article explains how bulk email verification works and why it's a must-have tool for your business.  

 

No matter your business type, an email list is one of your most valuable assets. It helps you communicate with your potential and existing customers to nurture trusting relationships and increase sales.  

 

Despite the rise of other digital media, email marketing is still considered one of the fastest and most cost-effective ways of reaching customers. It reportedly generates $42 for every $1 spent, giving it an exceptional return on investment (ROI).  

 

But your email list is only powerful if it contains valid, up-to-date email addresses. No matter how much time you put into building your email list, it can quickly become outdated, with people moving jobs, closing email accounts, etc.  

 

If you haven't cleaned your email list in a while, you could be wasting valuable time and money, not to mention missing out on opportunities to convert customers every time you send out a campaign.  

 

That's where bulk email verification can help. 

 

Let's explore how bulk email verification works and why it is a must-have process for every business. 

What is Bulk Email Verification? 

 

Bulk email verification is commonly used to clean and validate emails in your email database, but a superior bulk email verification service also provides insight about the validity and reachability of a mailbox. You should perform it periodically to keep your email database clean and accurate.  

 

Bulk email verification is performed using email verification software, which checks the emails in your list to identify and remove invalid or outdated email addresses and checks if the mailbox is real and active. Email addresses are typically misspelt, incorrectly formatted, fake or no longer in operation. For example, the user may have left their employer, meaning their work email address no longer exists.  

 

4 Benefits of Bulk Email Verification 

 

A clean and accurate email list provides a range of key benefits to your business, including: 

 

1. Increase email delivery rates 

 

Do you look at your campaigns and wonder why so many emails are bouncing or failing?  

 

As a benchmark, an acceptable bounce rate is less than 2%. Anything above a 2% bounce rate requires your attention.  

 

That’s where email verification can help. Bulk email verification gives you a clean email list, which helps eliminate hard bounces and prevent emails from being blocked.  

 

2. Improve email marketing ROI 

 

A valid email list will boost your open rates, click-through rates, and conversion rates, which, in turn, will result in a high email marketing return on investment.  

 

With a healthier email list, you'll save money on your email marketing campaigns by reducing the costs of sending emails to invalid addresses. In other words, the emails you're paying to send are reaching the people you want to.  

 

3. Drive higher engagement 

 

How do your open and click-through rates stack up? According to Mailchimp and Campaign Monitor, the average open rate and click-through rate across all industries is 19.21% and 2.44%, respectively. 

 

Batch email validation helps you improve your open and click-through rates for email campaigns. By removing invalid email addresses, you can better engage with those interested in your business and drive better email metrics.  

 

Some batch email validation software can also help you understand what type of email addresses are on your list so you can better target your audiences with personalised messages. This can have a massive impact on engagement, improving click-through rates by 14% and conversion rates by 10%, according to Aberdeen. 

4. Protect your sender reputation 

 

Every business that sends an email has a Sender Score. The Sender Score algorithm rates the reputation of every outgoing mail server IP address on a scale from 0 to 100. The higher your score, the more likely your emails will end up in the inbox and not in the spam folder.  

 

Your Sender Score changes depending on your sending habits and recipient responses. Constantly sending to invalid email addresses will hurt your score in the long run. So to build and maintain a high email trust score use email verification software to eliminate campaigns with high bounce rates.   

 

Clean Your Email List with Bulk Email Verification Software  

 

All email verification software aims to produce a healthy, active list of real email addresses, but the tools differ.  

 

Loqate's Bulk Email Verification offers unique features for businesses, including: 

 

  1. Sender risk protection: Loqate provides you with a risk rating that can be used to determine if an email campaign can be sent without impacting your sender score.  

  1. Disposal email detection: Loqate can determine if an email address is a real or temporary and potential fake.  A temporary email address can be used to hide a real address allowing the user to access offers or services fraudulently. 

  1. Role based email description: Loqate provides mailbox insights to show you how email addresses are used. For example, we can identify a role-based email - shared email addresses often used by groups within an organisation, such as marketing@business.com.au for the marketing team. 

  1. Multi-level email validation: Loqate validates email address content on multi-levels to determine the deliverability of the email.  This includes: 

    1. Email format validation: confirming the format is correct and deliverable e.g. ‘example@example.com’ 

    1. eMailbox validation: Validates that an email inbox will be able to receive emails sent by you. This includes validating domains, email servers and format to ensure deliverability of an inbox. 

 

Make email verification a simple routine cleaning task 

 

Regularly cleaning and validating your email list is crucial for the success of your future marketing campaigns. Every time you run a batch email verification, you are getting a cleaner, more accurate list that you can rely on, which helps you:  

 

  • Increase email delivery rates 

  • Improve email marketing ROI  

  • Drive higher engagement 

  • Improve your sender reputation 

  • Save costs 

 

Learn more about how Loqate's batch email verification can help you improve your marketing performance. Speak to one of our experts today.