Data Maintenance
Data cleanse and maintenance
Data quality is the foundation of any customer management strategy. Analytics, campaign management, customer experience, and reporting are all underpinned by data quality and can have a significant impact on your business efficiency and reputation.
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Contact validation
Get consistent and accurate address, email and phone data you can rely on and re-engage your active or lapsed customers.
Remove duplication
Identify duplicate records to remove or merge with another record.
Correct address format
Remove or fix incorrectly formatted address data
Deceased screening
Remove deceased individuals from your database to avoid brand damage and identity fraud.
Why is data cleansing important?
Research shows that on average consumer data degrades by around 15-20% and business data by 30-40% every year. In this short video, we explore the importance of data quality and the simple, yet effective, steps you can take to improve the quality of data entering, and already in, your internal databases.
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust. We can help you create world-class interactions that foster long and profitable relationships with your customers.
Use our fully managed service or choose individual solutions to complement and support your in-house activity. Work with us and we’ll tailor-make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.
Find out more
Complete the form below and one of our location data experts will be in touch. If you are a customer and need technical support, please contact us here.