Yes you can. We can cleanse data against additional datasets for you. Simply contact us and we can discuss your requirements.
Bulk Data Services
Data cleansing and maintenance
Jump-start data quality initiatives with our broad range of bulk data cleansing and enrichment bulk services that validate, correct and enrich your customer and business data.
Bulk address validation
Use consistent and accurate address data you can rely on so you can deliver to the right location, make better business decisions, meet KYC obligation, and much more.
Bulk email validation
Harness accurate, validated email data so you can stay connected to your active customers or re-engage your lapsed ones, with no more bounces.
Bulk phone validation
Ensure you can reach your customers with connected, accurate phone numbers, whether landline or mobile.
Remove duplication
Cleanse your customer database by identifying duplicate records to remove or merge with another record.
Correct address format
Remove or fix incorrectly formatted address data so you'll have peace of mind that customer comms and deliveries will reach their target.
Deceased screening
Remove deceased individuals from your database to avoid brand damage and identity fraud.
Why is data cleansing important?
Research shows that on average consumer data degrades by around 15-20% and business data by 30-40% every year, making proper data cleansing a critical business process. In this short video, we explore the importance of data quality and the simple, yet effective, steps you can take to improve the quality of data entering, and already in, your internal databases.
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust. We can help you create world-class interactions that foster long and profitable relationships with your customers.
Use our fully managed service or choose individual solutions to complement and support your in-house data validation process. Work with us and we’ll tailor-make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.
Frequently asked questions
Can we cleanse our addresses against additional datasets such as Mortascreen® and National Change Of Address (NCOA)?
How long will my data cleanse take?
The time taken to run an address data cleanse obviously depends on the number of records in the file being cleansed, but it also depends on the quality of the data input. You can, however, expect your file to be cleansed at a rate of up to 100 cleanses per second, or 360,000 records an hour.
My address data is badly formatted, will the address cleansing service help me?
Absolutely. The address cleanser takes the input you provide and, after making matches, returns the results according to the Royal Mail Postcode Address File (PAF®). This means you will always get consistently formatted results, even if there wasn’t consistency in the input.
Do you overwrite my existing addresses with the results of the cleanse?
No, the contact address cleansing service will simply append the matching Royal Mail addresses in columns to the right of the addresses you currently have. You can then simply choose which parts of your addresses you want to replace with those returned by our service.
What do the rankings returned by the cleansing indicate and what ranking should I cleanse to?
The address cleansing works by trying to match the components of the address submitted against the Royal Mail Postcode Address File (PAF®) database. As you will appreciate, an address which has all of the address lines present is likely to be matched, whereas an address containing just address line one and a postcode will be much more difficult to match. For this reason, we rank the results with a confidence ranking. If an address is of very poor quality, then the match we make against PAF® could, in some cases, be incorrect. “Rank A” means a very high-quality match and you can be confident the result is correct. A “RANK U” match indicates the address is so bad that we cannot find a match. We usually suggest cleansing an address against Ranks A-C or Ranks A-D, though this is down to personal preference, which is why we give you the choice.
Find out more
Complete the form below and one of our location data experts will be in touch. If you are a customer and need technical support, please contact us here.
