Data Maintenance
Deceased screening
Deceased suppression is possibly the most important type of suppression, helping you to active sensitively when your customers have passed away. Mailing deceased individuals can cause further upset to bereaved families, could potentially lead to identity fraud and damage your brand’s reputation.
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Deceased Screening Features & Benefits
Attempting to communicate with deceased individuals through any channel can cause further upset to bereaved families, risking damage to your brand’s reputation and your bottom line. You could also open your organisation up to potential identity fraud. By running this type of data cleansing you can be confident you are only ever contacting the right people.
Loqate’s deceased suppression service uses a combination of trusted deceased databases to ensure that your customer data is effectively screened against deceased data records.
The removal of deceased customers from your database enables you to communicate more efficiently with your database.
Sending communications to someone who is deceased can cause unnecessary distress to their relatives, potentially damaging your brand and reputation.
If you're not regularly checking your customer database against mortality files, then you could be at risk of not meeting GDPR requirements.
What are the different types of deceased suppression?
This is the preferred, proven and trusted choice throughout the UK and guarantees the most accurate, comprehensive and recent data than any other deceased file.
A central database that effectively acts as the main register of deaths in the UK. The data is gathered from wallets distributed to funeral parlors and through online registrations.
Collated for the purpose of deceased fraud prevention, this data is used for debt or validation purposes. Gathered from multiple sources which include Government Records, Register Offices, Probate Services, Insurance Data, the Deceased Preference Service and third-party data.
Data is compiled from financial institutions where deceased records are derived from management of products, such as life insurance and pensions.
"Using Loqate has helped us to reduce failed deliveries and improve the customer journey significantly."
"We know that address validation has helped improve the customer journey, which has had a positive impact on conversion"
