Checking the list twice: Why you need email and phone validation

The golden quarter, marked by Black Friday, Cyber Monday and the peak holiday shopping season, is a critical time for businesses. With heightened competition and consumers bombarded with offers, your message must stand out and reach its intended audience. However, this effort can be in vain if your contact data is inaccurate. That’s where email and phone validation come into play. 

Why validate emails? 

Enhance deliverability and sender reputation 

Email campaigns are a cornerstone of holiday marketing. However, according to research by GBG, emails degrade by 7% annually. Invalid emails lead to bounces, damaging your sender reputation and preventing customers from seeing your message. 

Maximise marketing metrics 

Incorporating a live/ bulk email validation process before Black Friday helps you: 

• Identify invalid emails during onboarding to avoid sending to them.
• Ensure valid emails ready for campaigns.
• Highlight emails requiring further verification. 

This allows you to focus on valid emails, reducing bounce rates and providing more accurate marketing metrics. Invalid emails can be redirected to capture alternative addresses or utilise other channels, ensuring timely delivery of your message. 

Prevent data entry errors 

Email validation at the point of address entry  reduces mistyped emails, which can account for up to 57% of errors. Mistyped emails lead to poor customer service and lost sales, as customers don't receive important messages or vouchers they signed up for. Ensuring data accuracy from the start saves costs and maintains data integrity. 

Learn more: What is email validation and what are the benefits?  

Why validate phone numbers? 

Improve security and account protection 

Phone validation is crucial for account security, particularly with the rise of two-factor authentication (2FA). Validating phone numbers ensures that security codes reach the correct recipients, enhancing both security and user experience. 

Enhance customer communication 

SMS marketing is a powerful tool, with a 98% open rate and a 45% conversion rate according to Simple Texting. Valid phone numbers ensure your messages about product launches, sales, and customer service updates reach the right audience, improving engagement and conversion rates. 

Reduce costs and effort 

By capturing validated phone numbers upfront, you avoid wasted effort and costs associated with contacting invalid numbers. Accurate phone numbers make ROI analysis more straightforward, giving you a clear picture of campaign effectiveness. 

Learn more: Why you need phone validation in your customer data toolkit  

The Loqate advantage 

Loqate's email and phone validation tools offer a comprehensive solution: 

• Email validation: Identifies catch-all and role-based emails, reducing bounce rates and preserving sender reputation. Helps capture and verifies accurate email addresses at the point of entry.   
• Phone validation: A three-step validation process checks the number's length, country, and carrier, ensuring accuracy. Available via an easy-to-deploy API, it integrates seamlessly into your systems.

Best of all, it can all be installed at the push of a button, with our API integrating seamlessly within minutes to your CRM. By incorporating these validation tools, you ensure your messages reach the right customers, maximising the impact of your marketing efforts during the critical holiday season. 

In summary 

Validating email and phone data is essential for successful communication during peak shopping periods. It enhances deliverability, protects sender reputation, ensures data accuracy, and improves customer engagement. Invest in email and phone validation to ensure your Black Friday and holiday campaigns reach their full potential. 

Ready to optimise your operations for the peak season? Speak to your account manager or product specialist today to get started.