Don't Get Lost in Translation: Why Sub-Premise Data is the Key to Global Delivery Success
In our ever more interconnected digital world, businesses are expanding their reach further than before. But with this global expansion comes the challenge of navigating the intricacies of international addressing systems.
Every new territory brings with it a myriad of regulations and specific addressing rules that must be accounted for so that businesses can meet local customer requirements. Many businesses make the mistake of assuming a street address is simple enough to manage, but regional variations in formatting and sub-unit identification, not to mention transliteration requirements, can and frequently do cause major headaches for deliveries and outreach efforts. This is where sub-premise data becomes a game-changer.
What is Sub-Premise Data?
A critical component of having the best possible data quality, sub-premise data delves deeper than a simple street address with house number and postcode. It also includes information about the units within a particular structure, such as apartment numbers, floor levels, or suite designations.
As you might imagine, for businesses in many sectors, this granular information is key to ensuring pinpoint accuracy when delivering packages, sending important documents, or targeting marketing campaigns.
Why Is Sub-Premise Data Important?
Here's why having sub-premise data in your address verification process is critical for expanding your business globally:
- Improved Delivery Success Rates: Accurate sub-premise data is great because it removes the need for costly couriers and postal services. No more wondering which apartment #11 in which apartment block belongs to Mr. Smith. Sub-premise data clarifies exactly where your package needs to go, minimizing failed deliveries, cutting your costs and improving re-order rates.
-
Enhanced Data Quality: Sub-premise data allows you to cut the significant costs of data maintenance, and the even more significant costs of bad data, by capturing accurate and deliverable data, first time, every time. This not only improves the accuracy of your internal records but also allows for better segmentation and targeting in marketing campaigns.
-
Streamlined Global Operations: The final significant benefit, which will save both time and money, is the fact sub-premise data means you no longer need to work out the regional addressing and formatting requirements for each new geography your business wants to expand into. The extra level of detail means smooth deliveries and outreach efforts, regardless of the country.
Sounds great, right? But let’s now take a look at how this works in practice, with a concrete example.
Let’s say you’re a clothing company and a student living in a hall of residence makes an order on your website. As we’ve established, the details of the specific flat number within the student hall is sub-premise level data; that is, additional information on the address unit (the flat) within the wider premise (the hall of residence).
But, in this case, our would-be student customer makes a very common error. They typo their address, typing Flat 110 instead of “Flat 10” – an address that doesn’t exist in their premises. If your address validation process can’t verify addresses at sub-premise data, that typo would inevitably lead to a failed delivery and customer dissatisfaction, thereby potentially losing your business a customer.
That’s why address validation solutions such as Loqate’s are renowned for their accuracy. Our solution doesn’t just suggest the student’s correct address to them as they are typing it (within just a few keystrokes!) - it also captures and verifies the sub-premise level data at the point of entry, ensuring any addresses logged through your webforms are real and deliverable addresses within the sub-premise. The result? Reliable deliveries, happy customers, and (hopefully!) repeat orders.
Sub-Premise Data: Your Passport to Global Success
As we hope we’ve outlined in this article, expanding your data quality to the sub-premise level is non-negotiable if you’re looking to successfully serve customers in global markets. When you’re looking to serve a new geography with its own unique address formatting, sub-premise data becomes your universal translator, allowing your business to:
-
Reduce Costs: Say goodbye to the costs of courier and postal services, expensive redeliveries, and data maintenance costs.
-
Improve Customer Satisfaction: Faster deliveries and reliable communication lead to happier customers and repeat business.
-
Gain a Competitive Edge: By offering seamless global delivery and communication with your customers, you stand out from competitors and win repeat business due to the beautiful simplicity and reliability of your transaction process.
Investing in sub-premise data is an investment in the future of your global operations that will make entering new markets simple. Don't settle for generic address verification – ensure your data has the detail it needs to navigate the world with confidence. By prioritizing sub-premise data and data quality, you'll – quite literally - unlock a world of opportunity for your business.
But what’s the easiest way to get started with sub-premise data, particularly if you’re currently dealing with a database of basic street addresses?
Loqate - your one-stop solution to Sub-Premise Data
That’s where Loqate comes in. Our easy-to-install solution has full sub-premise data for 19 countries, premise data (or better) for a further 141 countries, and coverage that is truly unparalleled by any other address validation solution on the market. Loqate doesn’t only capture and verify international addresses within a few keystrokes to sub-premise level data – it can also check and optimise your existing database to ensure perfect data quality and accuracy, improving communication and delivery success across the board. There’s a reason we can confidently claim we set the standard in international address validation – we are the only address validation solution offering international sub-premise level data outside the US .
So, for businesses looking to tackle the minefield that is global addressing, there’s only one choice. Book a demo today and let our friendly experts answer any questions you may have about sub-premise data coverage – or anything else for that matter – or get started with a trial and see for yourself how easy Loqate is to install and use.
Get a demo
See Loqate in action with a 30-minute fully featured demo, tailored to your needs.