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A perfect fit: Dr. Martens partners with GBG Loqate to strengthen its global footprint

Dr. Martens is an iconic British footwear brand with a legacy spanning over 65 years. Known for its rebellious spirit and timeless design, the brand’s first and most iconic boot – the 1460 – rolled off the production line on 1 April 1960.

Today, Dr. Martens operates in over 60 countries, both through direct-to-consumer channels and wholesale distribution, making it a globally recognised name in fashion and culture.

As Dr. Martens continues to expand into new international markets, delivering a consistent and personalised customer experience across every touchpoint has become a strategic priority.

To support this, the brand partnered with GBG Loqate to enhance data quality, unify customer profiles, and streamline the customer journey from checkout to delivery and beyond.

It’s a seamless partnership. They understand our goals, and we understand how to get the most from the technology. It works perfectly. 


- Helena Knightley, Global Trading Domain Product Owner for Dr. Martens

Challenge

For a brand built on loyalty and trust, every interaction with its customers matters. As Dr. Martens expanded globally, it needed a partner that could help deliver the same reliable, effortless experience customers expected – wherever they were in the world.

But maintaining that level of consistency at scale brings its own challenges. Failed deliveries caused by inaccurate address data or friction during checkout can quickly lead to lost sales, customer frustration, and potential damage to brand reputation.

People trust Dr. Martens, so they expect a customer experience that reflects that trust. GBG Loqate helps us achieve this.


- Helena Knightley, Global Trading Domain Product Owner for Dr. Martens

Solution

Dr. Martens needed a partner they could trust. One with a track record of proven results and global credibility. And that search led them to GBG Loqate.

Together, the two brands set out to deliver a seamless, data-driven customer experience that reflected the same quality and reliability the footwear icon is known for.

Dr. Martens implemented a suite of GBG Loqate solutions to capture, verify and maintain accurate customer data across addresses, emails and phone numbers.

Capture and Verify work hand in hand. Capture creates a fast, friction-free checkout, while Verify ensures we deliver on our promise.


- Helena Knightley, Global Trading Domain Product Owner for Dr. Martens

Key solutions Dr. Martens implemented include:

  • Capture technology improves the front-end experience, using autocomplete to make checkout fast and friction-free for customers.

  • Verify technology works in the background to ensure every order is delivered to the correct address, on time – reinforcing customer confidence and protecting the brand’s reputation.

  • Geocoding APIs support omnichannel experiences, powering Store Finder and Click-and-Collect that drive traffic to physical stores worldwide.

Initially supporting Dr. Martens’ UK operations, GBG Loqate’s role quickly expanded as the brand grew globally. The technology helped resolve address and contact data challenges in new markets, improving the reliability of customer communications and ensuring deliveries reached the right place, first time.

Through this partnership, Dr. Martens now benefits from clean, verified customer data across its global operations – reducing failed deliveries, enhancing customer experience, and supporting continued international growth.

Result

  • Faster, frictionless checkouts: Customers can complete purchases with ease, thanks to GBG Loqate’s real-time address capture and verification technology. The result is a smoother front-end experience that reflects the reliability and quality customers expect from an iconic brand like Dr. Martens.

  • Reliable deliveries: With accurate address and contact data, orders arrive quickly and correctly, reducing failed deliveries, support queries, and customer frustration.

  • Effortless scalability: As Dr. Martens continues to expand globally, GBG Loqate ensures a consistent, high-quality experience in every market. The brand can launch confidently in new regions, knowing its customer data is clean, validated, and ready from day one. GBG Loqate’s geocoding also supports omnichannel journeys – powering Store Finder and Click-and-Collect and making it easier for customers to shop how and where they want.
What started in the UK quickly grew into a global partnership. GBG Loqate enables us to meet customer expectations in every market we enter.


- Helena Knightley, Global Trading Domain Product Owner for Dr. Martens

Explore Loqate products...

Capture

Ensure a seamless customer experience with accurate real-time global location data lookup. 

Verify

Streamline operations by maintaining best-in-class address data across your organisations.

Phone Verification

Avoid additional spending and strengthen account security at point of entry by capturing only valid phone numbers. 

Email Validation

Improve email delivery rates and drive effective communications, validating customer email addresses in real time.