- Loqate, a GBG solution
If you want to ensure you are up to date with your e-commerce presence, then e3N is your perfect partner. The internet agency from Mainz with additional locations in Cologne and Bremen is all about online business.
Always one step ahead of new trends, e3N advises customers in e-commerce, develops individual solutions (based on Magento and Symfony) and designs e-commerce strategies, all to support companies to sell their products online.
Jonas Niebergall, CEO at e3N, first met with Loqate at the dmexco. "Our first talks were purely about the exchange of information. We didn't have a specific request and the problems causing addresses errors weren't on our customers' radar, although the manual post-processes were costing us a lot of time and money. We wanted to make the process as efficient as possible for our customers and avoid the unnecessary costs we were occurring.
When one of our customers, Werkzeugstore24.de, was constantly struggling with incomplete and incorrect address data causing massive problems with shipping, we took a closer look at the solution offered by Loqate and other providers."
After intensive research and a competitive analysis, e3N decided to partner with Loqate. "There were three particular advantages with Loqate: the good address data quality throughout Europe, the simplicity of address entry for the end customer and the easy integration of the Loqate service thanks to the REST API."
To the delight of all employees in the dispatch department and customer service, our customer was able to optimise dispatch workflows with Loqate's address validation.
In order to use Loqate's address validation service, which was specifically tailored to the needs of werkzeugstore24.de, e3N developed a Magento module that integrates seamlessly into the online shop and communicates with the Loqate service in real-time via REST API. Within the customer account section and at checkout, addresses can be entered much faster thanks to Auto-Complete, meaning potential mistakes are reduced to a minimum. In the event of an incorrect entry an easy to understand error message is displayed to the end-user, this avoids abandoned purchases.
Address entry is so much faster, as a result we have seen an increase in the conversion rate and a decrease in sales abandonment at checkout
"To the delight of all employees in the dispatch department and customer service, our customer was able to optimise dispatch workflows with Loqate's address validation. Thanks to the address validation we were able to ensure only correct addresses were entered into the system, meaning there is no longer a requirement for manual post-processing, which then enables a fast dispatch of goods.
The feedback from the end customers on the new solution has also been very positive. The auto-complete feature, for example, is described as a "cool feature", especially for mobile use. Based on the IP, the user's geoposition is determined, which is the first way to get address suggestions from their region. Address entry is so much faster, as a result, we have seen an increase in the conversion rate and a decrease in sales abandonment at checkout."
– Jonas Niebergall, CEO at e3N