Loqate help glh hotels improve online conversion rates
glh is the largest owner-operator hotel company in London with over 4,000 hotel rooms and over 10% of the fully functioning London hotel rooms.
The organisation currently operates the Thistle brand and five luxury London hotels, The Grosvenor Hotel, The Royal Horseguards, Charing Cross Hotel, The Cumberland and The Tower.
We capture address information from our customers when they create an account or book a room with us. Inputting an address into a form, line by line, is time-consuming and prone to error. We wanted to find a quicker, friendlier approach, that's why we approached Loqate.
Implementing Loqate's address verification technology has been instrumental in helping us reach our ambition of becoming the world's best-managed hospitality company
We implemented address verification from Loqate across three of our hotel brands websites and found it significantly benefited our conversion rates, because customers spend a shorter time on the booking page and payment gateway. Loqate ticked all the boxes.
– Yassamine Mather, Senior Systems Analyst at glh