Kitchenware retailer Lakeland has been selling practical and inspiring goods for more than 50 years but is still as passionate about creating a slick and effective user experience. The innovative chain uses Loqate in its online checkout, praising its ‘fast, up-to-date and comprehensive address lookup service’.
Lakeland uses Loqate’s address validation tool to improve UX, which allows customers to complete delivery and billing addresses rapidly in their checkout forms. The service also ensures that the business captures only accurate international address data in order to improve data quality and delivery efficiency, a huge plus considering that Lakeland now delivers to a range of countries globally.
Managing director Tony Preedy says the product has helped Lakeland speed up the whole checkout process.
"Lakeland selected Loqate as its data capture service provider in order to speed up the customer journey through our online checkout.
Loqate's address validation tool provides us with the assurance that we are capturing standardised, accurate information.
Having used the service as part of our website for several years now, we know that it provides our customers with a fast, up-to-date and comprehensive lookup service for addresses, and provides us with the assurance that we are capturing standardised, accurate information.
We are pleased to have chosen Loqate as our service provider and they remain a trusted supplier to our business."
- Tony Preedy, marketing director, Lakeland