Outdoor clothing and equipment retailer Mountain Warehouse was founded in 1997 by Mark Neale, and more than 20 years on it is still popular with outdoor fanatics looking for a great deal, - and a great customer experience to go with it.
The retailer now has over 240 stores across the UK, Europe, New Zealand and North America, and its aim is to continue growing internationally.
In 2013, Mountain Warehouse began using Loqate’s address verification in order to truly enhance the checkout experience and improve data quality.
Ed Whatmore, Head of eCommerce at Mountain Warehouse explains,
"Customers expect the checkout process to be nice, quick and easy. It is all about making the customer experience as slick as possible as they really don’t want to be stuck, frustrated and unable to proceed. Loqate’s address verification tool is a huge step in the right direction to having a seamless and stress-free checkout.
Address verification technology from Loqate has helped us ensure that we have accurate global data to ensure our international customers receive their orders
Online sales have been growing nicely over the last few years. We have new sites and locations, and we now have nine different web profiles, including the US, Canada, Germany and New Zealand. We’re also looking at more locations we can move into, so it is really important that we are able to provide a great customer experience, no matter where our customers are based.
Global addressing is a complex matter due to the fact that there are so many different languages, address formats and accents around the world. The inability to capture valid addresses makes it extremely difficult to offer a quick and efficient customer experience. Even if formatting differences seem minor, the lack of one necessary component, or a different order can prevent your mail from reaching its intended destination."
Ed says, "Loqate helps us do this by allowing shoppers to search for and enter their address quickly and easily, and addresses are standardised and correctly formatted for each individual country. Address verification technology from Loqate has helped us ensure that we have accurate global data to ensure our international customers receive their orders.
Loqate’s address verification tool was easy to set up and runs smoothly. The ease of use, makes it much easier for our customers to complete the online shopping process.”
– Ed Whatmore, Head of eCommerce, Mountain Warehouse