International brand Quiz launches Loqate address verification to support continued focus on customer experience
Quiz Clothing, a leading multi-channel retailer, is well known for its collections of glamorous occasionwear and dress casualwear which empowers its customers to stand out from the crowd.
Established in Scotland in 1993, in the UK the business now operates through its online eCommerce website, 73 stores and 174 concessions. The brand also has a strong international presence, with 50 franchised stores in Europe and Asia and successful e-commerce websites in the US and Spain.
Real-time address verification technology from Loqate is a key element of our desktop and mobile checkouts
Having used Loqate’s postcode look-up services since 2009, the team at Quiz knew the importance that data quality plays in ensuring accurate first-time deliveries. In 2017, Quiz took the decision to move away from their third-party agency and invest in more in-house expertise with an aim to improve customer experience.
Chloe Smith, Digital Development Manager at Quiz, along with the company’s e-commerce team headed up by Haroun Saleemi, Head of E-Commerce, worked closely with Loqate to understand how moving from traditional post code look up to real-time address verification could speed up the checkout and improve conversions.
Haroun tells us “Our customers lead busy lives, and they expect the shopping experience with us to be seamless and completely friction-free. That’s why we chose to upgrade from traditional post-code look up to real-time address verification from Loqate. Real-time address verification technology from Loqate is a key element of our desktop and mobile checkouts – we have seen a 43% increase in website traffic year on year, primarily driven by mobile, so having this technology in place from Loqate really helps to make the experience quick and easy for our customers”.
Loqate’s expertise in international data quality, means we can trust the data to be accurate across our entire retail database
As a global brand, Quiz needed a solution which would work seamlessly across all geographies. To fulfil this need, international address verification from Loqate is now implemented on all global websites, across the store network and the Quiz Clothing app. “Because of Loqate’s expertise in international data quality, we trust the data to be accurate across our entire retail database. This means our international customers can find their address quickly and easily, which helps to build brand confidence, especially in key markets such as the US. People trust their order will arrive first time, every time”.
As Quiz continues to deliver for its customers both at home and abroad, the team at Loqate are excited to work with them to help them to continue to improve user experience and increase online conversions.
– Haroun Saleemi, Head of eCommerce, Quiz Clothing