- Increase the speed of address entry during their online checkout process
- Support expansion into the North American and European markets
- Decrease delivery issues and enhance the customer experience
Shoplazza powers more than 360,000 online stores with its all-in-one eCommerce platform for anyone to build,manage, and scale their online stores. The platform is powered by advanced technology, and is reliable, scalable, and adaptable to ensure a headless commerce experience for global merchants.
Shoplazza is an eCommerce platform designed to keep eCommerce easy and innovative for businesses of all sizes and shapes who share their values on progression, efficiency, success and expansion. With 150+ worldwide market coverage, their global tool empowers merchants to create their online presence, sell, promote, and run their dream businesses online. However, successfully delivering across borders requires a thorough understanding of the market and local addressing systems.
For Shoplazza’s global merchants hoping to expand their presence into North America and Europe, the complexities of global addressing proved a challenge. Shoplazza recognized that one of the most significant pain points for online shoppers is entering their address during checkout. “The most important part of our business is that we give the buyers a very great shopping experience,” says Bing, Chief Technology Officer at Shoplazza.
If the address is entered incorrectly, it can cause delivery delays or even result in a lost package. Shoplazza wanted to ensure that their customers had a seamless checkout experience and that their address data was accurate and up to date. To address this challenge, Shoplazza turned to Loqate, a leader in address verification technology.
Shoplazza employed Loqate’s premise-level data for North America and Europe to power the enormous growth opportunity of cross-border trade and support their mission to continue expanding their presence in North America and Europe.
Through a single global API, combining millions of data points from 249 countries and territories, Loqate enables Shoplazza to capture, verify and enrich customer data. “Loqate’s type-ahead autocomplete makes it much easier for people to input their address, especially if they enter the zip code first,” says Bing. “In some countries, entering that code will prefill the entire address for that customer. This is exactly the kind of feature we want to give our buyers.”
Loqate assists at every point in the data lifecycle journey, from improved UX and increased conversion rates to downstream benefits, including improved data quality and fraud detection. By integrating Loqate’s address verification solution into their checkout process, Shoplazza was able to improve the accuracy of their customers’ address data, resulting in increased checkout efficiency, fewer delivery issues and a better overall customer experience.
Bringing Loqate’s most curated location data to Shoplazza’s ecosystem of retailers and brands has helped them reach even more customers across the globe. “As a leading eCommerce SaaS platform, we are always committed to making online selling quicker and easier than ever before so that any business, no matter how big or small, can build, manage and scale their online store,” says Bing.
Since implementing Loqate’s address verification solution, Shoplazza has seen a significant improvement in their checkout process. With the ability to validate address data in real-time, customers can now confidently enter their addresses, knowing they will be accurate and verified. This has led to a reduction in delivery issues, which has helped Shoplazza build trust with their customers and improve their cross-border eCommerce performance.
Currently, we’re using Address Capture and Address Verify,” says Bing. “In the future, there will be more uses for Loqate, especially in the fraud detection and email validation fields.”