Founded in 1946 to protect children after the devastating effects of the second World War, Unicef has long since become the world’s leading children’s organisation, working in almost 200 countries globally to reach out to vulnerable children.
Since 2014, Unicef has been using Loqate’s address verification tool to improve UX and data quality. Joanne Di Rosa, Digital Technology Manager at Unicef explains,
“There were two main reasons for implementing Loqate’s address verification. The first was that we wanted to make it easier for supporters coming to our donations pages and events pages to enter their address details, and the second was to make sure we were getting quality data, i.e. that the data supporters were entering was valid.
Loqate is able to auto-suggest the user’s address, which makes it so much easier for them to complete our forms, reducing the risk of a supporter dropping off before making a donation or signing up to an event.
We use the address verification tool in every form where we ask for an address, and have found that our forms have become much more user friendly since. People are now more used to the type-ahead style of search engines, where they can start typing and their sentence is auto-suggested. In this case, Loqate is able to auto-suggest the user’s address, which makes it so much easier for them to complete our forms, reducing the risk of a supporter dropping off before making a donation or signing up to an event.
Address verification should be factored into your overall cost as it is an important tool. There is no point in driving supporters to your site if the data you capture is inaccurate and causes your database problems.”
– Joanne Di Rosa, Digital Technology Manager, Unicef