Data Degradation Calculator

How much is inaccurate data costing your business?

Data typically decays up to 20% every year, meaning that if your database is just a few years old, the majority of your data is likely to be outdated. As a result, you are wasting time and money on bad data.

Find out how many contacts you're missing out on using the calculator below.

Data Degradation Calculator

How many contacts are you turning your back on due to dirty data?

This calculator is based on our insights from over 19,000 customers as well as a range of data metrics from sources such as The Office for National Statistics.


In the last year
1-2 years ago
Over 2 years ago


How can Data Maintenance from Loqate help you reach a bigger audience?

Clean data


Improve the effectiveness of your direct marketing and stay GDPR compliant.

Customer Service


Reduce wastage by identifying deceased or gone away customers.



Identify customers going through significant life events such as a house move. 

Take a free data HealthCheck and see how accurate your data is, completely free of charge - no obligations.

Get started with Loqate’s free data HealthCheck

We all know how vital data is to our organisation - but is can also seem overwhelming when we consider the task in front of us. And this is where we can help you.

You select and send the data you would like us to analyse, we ensure this is safe, secure and compliant. We analyse the data, create a visual report, and talk you through the findings. Alternatively, we can send you the report directly. Just fill in the form below to get started.