- Loqate, a GBG solution
Data Degradation Calculator
How much is inaccurate data costing your business?
Data typically decays by 20% every year, meaning that if your database is just a few years old, the majority of your data is likely to be outdated, and your direct marketing budget will be completely wasted.
Find out how many contacts you're missing out on using the calculator below.
How many contacts are you turning your back on due to dirty data?
This calculator is based on our insights from over 13,000 customers as well as a range of data metrics such as The Office for National Statistics.
How can Data Maintenance from Loqate help you reach a bigger audience?
Cleanse
Improve the effectiveness of your direct marketing and stay GDPR compliant.
Surpress
Reduce wastage by identifying deceased or gone away customers.
Enhance
Identify customers going through significant life events such as a house move.
