Data Degradation Calculator

How much is inaccurate data costing your business?

Data typically decays by 20% every year, meaning that if your database is just a few years old, the majority of your data is likely to be outdated, and your direct marketing budget will be completely wasted.

Find out how many contacts you're missing out on using the calculator below.

How many contacts are you turning your back on due to dirty data?

This calculator is based on our insights from over 13,000 customers as well as a range of data metrics such as The Office for National Statistics.

How many records do you hold in your database?

When did you last clean your data?

In the last year

1-2 years ago

Over 2 years ago

Never

Which region does most of your data come from?

How can Data Maintenance from Loqate help you reach a bigger audience?

Cleanse

Improve the effectiveness of your direct marketing and stay GDPR compliant.

Surpress

Reduce wastage by identifying deceased or gone away customers.

Enhance

Identify customers going through significant life events such as a house move.

Take a free data health check and see how accurate your data is, completely free of charge - no obligations.

Since using Loqate, we have definitely seen a decrease in failed deliveries due to inaccurate address data.

Sebastian Mills - Head of IT, Gymshark

How many contacts are you turning your back on due to dirty data?

Get a free personalised Data Health Check

How can Data Maintenance from Loqate help you reach a bigger audience?

Cleanse

Surpress

Enhance