Loqate, a GBG solution
Loqate

Improve delivery rates

Better match to geocodes, remove duplicates and plan routes efficiently. Also, improve delivery to rural areas, vanity and business addresses.

Identify fraud

Pinpoint households that abuse promotional schemes such as bonus abuse in gaming or discount codes for online retail.  

Data consolidation and merging

Fix your existing customer data and merge with new data sets by appending UDPRNs and create an accurate view of your customer base.

Optimise marketing communications  

Improve the ROI of your marketing communications by reducing duplicate mailings and generate more accurate insights from your data.  

Enhanced data migration

Support migration projects even with multiple legacy systems without significant disruption or cost.

Increase reporting accuracy  

Improve reporting accuracy through identification of duplicate customers in your database as well as improved household analytics such as spending per household and household RFV.  

What is a UDPRN?  

UDPRNs (Unique Delivery Point Reference Numbers) are eight-digit unique numerical codes for delivery points on the Postcode Address File (PAF) that identify specific premises. UDPRNs are assigned to premises until it is deleted or destroyed - at this point, the UDPRN is deleted from the PAF, ensuring that each code in the data set is unique. UDPRNs maintain long-term address records and consistent data across multiple data sets.

UDPRN data will save precious time, money, and resources as it helps to align your data and ensure that your deliveries are always on schedule, and your customers are nothing short of delighted with the service they receive.


How does the process work?

In this example data set, a customer’s address is held three times in differing formats ( this could be on one system or across multiple), and therefore, the matching rules would need to have a degree of tolerance that would create mismatches.

The result is that this customer is not categorised correctly, and they miss out on communications or deliveries first time due to this mismatched data.

Loqate can standardise the data and add the UDPRN to create a more accurate customer view.

After adding the UDPRNs, the different address formats are recognised as the same address, meaning that the customer will receive message first time.

Want to find out more about how UDPRN would improve your business?
Sign up or request a demo today!Get started

Before UDPRN applied

Customer ID 

Address 1 

Address 2 

Town 

County 

Postcode 

Source 

Order Value 

Segment Strategy 

flat 3 

laurel court 

harrogate 

  

HG1 XXX 

Legacy 

£100 

Build 

flat 3 laurel court 

2 swarcliffe road 

harrogate 

n yorks 

HG1 4NW 

Online Order 

£1000 

Build 

ft 3, 2 

swarcliffe road 

harrogate 

north yorks 

hg14nw 

Shop captured 

£10 

Harvest 

After UDPRN applied

Address_Line_1 

Address_Line_2 

Address_Line_3 

Address_Line_4 

Town 

County 

Postcode 

UDPRN 

flat 3 laurel court 

1 swarcliffe road 

  

  

HARROGATE 

North Yorkshire 

HG1 4NW 

111190 

flat 3 laurel court 

2 swarcliffe road 

  

  

HARROGATE 

North Yorkshire 

HG1 4NW 

111190 

flat 3 laurel court 

3 swarcliffe road 

  

  

HARROGATE 

North Yorkshire 

HG1 4NW 

111190