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2022 Loqate Holiday Shopper Insights

Learn how you can successfully engage and deliver cheer to every customer with holiday insights from 2,700 consumers across the world.

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Holiday gifts

See how the seasons stack up

2020 vs. 2021 vs. 2022

What devices are consumers using to shop?

How will consumers exchange their gifts?

How much money do shoppers expect to spend?

Graphs and budgets

2022 Holiday Budgets

This year’s holiday season comes at the height of tough economic times. Surprisingly, shoppers aren’t yielding to the effects of inflation. 49% of global shoppers plan to spend just as much as they did last year.

Find out why

How much do you plan to spend in total on gifts this holiday season?

Holiday trends by generation

Gen-Z: 18-24  |  Gen-Y millennials: 25-44  |  Gen-X: 45-54  |  Boomers: 55+


of Gen Z are choosing to send gift cards instead of purchasing physical gifts


of Millennials are more worried about high inflation than Covid 19 this year


of Gen X plan to fly overseas to see loved ones


of Baby Boomers are unlikely to give second chances to retailers that deliver packages late

Win over your holiday shoppers

There's still time to optimize your site for the holidays! Explore our original research to discover the latest strategies, insights and tactics to make this upcoming holiday season a success for you and your customers.

Get the full report