How do you ensure your email data is allowing you to get the most out of your email marketing efforts? Loqate's Alex Bryan is joined by GBG’s Karen Bailey and IBM Watson’s Rhys Owens to provide practical advice for improving email marketing initiatives.
Did you know that 10% of all email addresses collected are incorrect? To increase email marketing results and protect sender reputation it's vital to improve the quality of your email data quality. Follow our UX flowchart to understand best practice when it comes to email address validation.
Collecting the correct email address has never been so crucial, yet there's still a huge number of websites making basic fundamental mistakes when it comes to email. Here are the top errors that we have come across, and our top tips for improving email capture.
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