With the pandemic triggering a boom in eCommerce, email send volumes have skyrocketed. Rob Frost, Global Data Consultant at Loqate, shares his advice on maximising this key communication channel and boosting open rates.
How do you ensure your email data is allowing you to get the most out of your email marketing efforts? Loqate's Alex Bryan is joined by GBG’s Karen Bailey and IBM Watson’s Rhys Owens to provide practical advice for improving email marketing initiatives.
Did you know that 10% of all email addresses collected are incorrect? To increase email marketing results and protect sender reputation it's vital to improve the quality of your email data quality. Follow our UX flowchart to understand best practice when it comes to email address validation.
Incorrect email address data can cause huge issues for businesses. To find out how this affects users, we spoke to 3000 respondents from across the UK, US and Germany.
Collecting the correct email address has never been so crucial, yet there's still a huge number of websites making basic fundamental mistakes when it comes to email. Here are the top errors that we have come across, and our top tips for improving email capture.
Discover what email validation is and why it's important to the success of your business and how to keep your email data clean
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