With geolocation, companies can build site-to-store shipping capabilities, improve the efficiency of shipping routes, communicate delivery estimates with customers, and create custom location-based apps.
If you’ve ever used one-tap technology that identifies your location, that app is likely using geolocation. Social media companies like Facebook and Yelp rely on geocoding software to identify your location when you upload a photo, leave a review for a business, or ask for recommendations. Geocodes are also foundational for ride-sharing and logistics apps like Uber, Instacart, and DoorDash that facilitate transportation and deliveries.
Geocodes make it possible to pinpoint a location on a map. With so many people relying on smartphones, geolocation tech helps people get to their destination safely, efficiently, and without hassle. In the complex world of logistics, geolocation makes it possible to:
Geocoding software is often at the foundation of business practices that allow organizations to scale sustainably, particularly during a time of global crisis.
Geolocation-enabled capabilities include:
Geocoding software appends digital latitude and longitude data to addresses by retrieving this information from an official dataset that includes verified addresses from around the world.
On a mobile device, geocoding software will use a phone’s Global Positioning System (GPS) signal in order to identify a precise location. As a result, consumers do not need to enter their address information in order to seek services.
GPS is a global navigation system that is made up of a minimum of 24 satellites, which orbit the Earth. Constant streams of data are transmitted to Earth, and this data is received by smartphones and other devices. The position of a device from satellites is measured by trilateration, and allows access to global local information, such as road directions.
Geolocation makes it possible to identify someone’s location with a single tap.
Geocoding, as a function, helps businesses make more strategic decisions with respect to customer outreach, engagement, and analysis. For global B2B or B2C business, the following concepts are important to know when considering potential long-term strategies.
Geocoding software often comes as an add-on with an address verification solution or platform.
Address verification, also known as address validation, is a technical process for confirming the accuracy of postal information. Address verification APIs are used to improve data quality, minimize errors, and reduce failed deliveries.
Geolocation technology standardizes location data to universal standards and makes address verification. Organizations can achieve the following benefits from this additional capability:
Loqate helps businesses around the world verify customer addresses by combining our global datasets with best in class technology. Our easy to integrate API helps our customers verify customer data at the point of capture. Find out more about how Loqate address verification solutions can help your business.