Loqate, a GBG solution
Loqate

Features & Benefits

Attempting to communicate with deceased individuals through any channel can cause further upset to bereaved families, risking damage to your brand’s reputation and your bottom line. You could also open your organisation up to potential identity fraud. By running this type of data cleansing you can be confident you are only ever contacting the right people.

Loqate’s deceased suppression service uses a combination of trusted deceased databases to ensure that your customer data is effectively screened against deceased data records.

Communication Effectiveness

The removal of deceased customers from your database enables you to communicate more efficiently with your database.

Brand Reputation

Sending communications to someone who is deceased can cause unnecessary distress to their relatives, potentially damaging your brand and reputation.

Compliance Assistance

If you're not regularly checking your customer database against mortality files, then you could be at risk of not meeting GDPR requirements.

Why do you need deceased suppression?

A key part of planning marketing and sales campaigns is to keep costs down and response rates high. An easy way to do this is to remove deceased data records from your list before mailing. By doing this you will reduce wasted postage and production costs, and more importantly, prevents upset from mail reaching members of a deceased person’s household. This will also help to maintain customer respect and avoid brand damage.

What are the different types of deceased suppression?

Mortascreen

This is the preferred, proven and trusted choice throughout the UK and guarantees the most accurate, comprehensive and recent data than any other deceased file.

Bereavement Register

A central database that effectively acts as the main register of deaths in the UK. The data is gathered from wallets distributed to funeral parlors and through online registrations. 

Halo

Collated for the purpose of deceased fraud prevention, this data is used for debt or validation purposes. Gathered from multiple sources which include Government Records, Register Offices, Probate Services, Insurance Data, the Deceased Preference Service and third-party data.

National Deceased Register (NDR)

Data is compiled from financial institutions where deceased records are derived from management of products, such as life insurance and pensions. 

How Data Cleanse and Maintenance can help you

How does your data measure up?

Take our free data health check and learn how accurate your customer data is. Decide after if you want to cleanse the data or not.