Data Maintenance

Preference Services

Make sure you're not contacting anyone you shouldn't be.

Consumers increasingly feel overwhelmed by the volume of marketing they receive and can ignore messages. With 6.1 million people registered with the MPS, and 22.4 million registered with the TPS it can be difficult for marketeers to keep up. Preference services will ensure you use an individual’s preferred method to contact them. This is more likely to attract their attention and generate a response - maximising your budget, plus will help you to avoid potential fines of over £400k for breaching the rules. We can help ensure that both MPS and TPS records are managed and suppressed accordingly.

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Features & Benefits

Compliance

if you contact individuals who don't want to receive unsolicited communications from organisations, you could be liable to fines of up to £440,000.

Brand Reputation

If an individual doesn't want to hear from you and you contact them, you risk damaging your brand reputation.

Campaign ROI

Using your time and resource contacting individual's who have registered with a preference service can reduce response rates and effectiveness of your campaigns.

Data Maintenance includes three preference services to identify and remove people who do not want to be contacted. The use of some preference services is a legal requirement - others are regarded as best practice. Using the preference services to suppress your data will:

Improve response rates by targeting individuals who are more willing to respond
Protect your brand’s reputation
Will enable compliance with Data Protection Act 2018
Maximise your marketing budget by reducing waste

Free data HealthCheck

How Data Cleanse and Maintenance can help you

Contact Validation

Get consistent and accurate address, email and phone data you can rely on and re-engage with active or lapsed customers.

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Data Deduplication, Address Formatting and Address Correction

Identify duplicate records and incorrectly formatted addresses in your customer database

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Address forwarding and goneaway suppression

Reliably suppress customers and find forward addresses when your contacts move house.

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Deceased screening

Remove deceased individuals from your database to avoid brand damage and identity fraud.

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Property Intelligence

Location Intelligence gives your business a complete picture of a property and its surrounding location.

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How does your data measure up?

Take our free data HealthCheck and learn how accurate your customer data is. Decide after if you want to cleanse the data or not.