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The rise of digital wallets
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Digital wallets account for 49% of global ecommerce sales
58% of UK shoppers prefer one-click checkout options
> 5.2 billion globally
number of digital wallet users in 2026
3.4 billion
Increase in users from 2022
53%
Growth in users from 2022-2026
24%
Projection of ecommerce in global consumer spend by 2036
Digital wallet payments can increase risk of bad data
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Digital wallet payments bypass the need to enter their address data at the checkout or conversion stage.
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You can’t catch and rectify data issues at the point of entry.
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You could end up with invalid, incomplete or inaccurate address data.
Impact of bad data for businesses
Poor data quality costs organisations an average £10.2 million (Gartner)
The 1-10-100 rule:
Capture & verify address at point of entry = £1
Fix errors = £10
Inaction of bad data = £100
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40%
Data professionals’ time spent on checking data quality.
26%
The impact of poor data quality on companies’ revenue.
20%
The amount of postal addresses that change each year.
12%
Loss of revenue for UK companies due to bad data.