Collecting accurate data is critical to running successful business operations. Loqate verifies its address data against a global portfolio of postal providers, and supplementary satellite navigation services from USPS, Royal Mail and TomTom, meaning accurate data is always captured at the point of onboarding.
Google's address verification product - Google Place Autocomplete - is predominantly used for geolocation, meaning that the locations it's able to plot aren’t necessarily valid, mailable addresses. Google’s address data is also only ever verified against data collected by their Street View Vehicles and crowdsourcing, making it much less reliable.