Collecting accurate data is critical to running successful business operations. Loqate verifies against a global portfolio of postal providers, and supplementary satellite navigation services from USPS and Royal Mail to TomTom, meaning accurate data is always captured at the point of onboarding.
Google Place Autocomplete is predominantly used for geolocation, meaning that the locations it is able to plot aren’t necessarily valid, mailable addresses. Also, Google’s data is only verified against data collected by their Street View Vehicles and crowdsourcing, making it much less reliable.
Loqate’s database is updated frequently to incorporate any new address data that has been added or modified by our group of global data providers. USPS updated 37 million addresses in 2016 alone. Google’s address data is updated sporadically, and in some areas it is up to four years old, meaning they miss updates to millions of records every year. This can have a serious impact on your customer experience, delivery success and conversion rate.