Collecting accurate data is critical to running successful business operations. Loqate verifies its address data against a global portfolio of postal providers, and supplementary satellite navigation services from USPS, Royal Mail and TomTom, meaning accurate data is always captured at the point of onboarding.
Google's address verification product - Google Place Autocomplete - is predominantly used for geolocation, meaning that the locations it's able to plot aren’t necessarily valid, mailable addresses.
Google’s address data is also only ever verified against data collected by their Street View Vehicles and crowdsourcing, making it much less reliable.
Loqate’s database is updated frequently to incorporate any new address data that has been added or modified by our group of global data providers. In 2016 alone, USPS updated a staggering 37 million addresses.
Google’s address verification data on the other hand, is updated sporadically. And in some areas, it's up to four years old, meaning they miss updates to millions of records every year. This can have a serious impact on your customer experience, delivery success and conversion rate.