A complete comparison
Loqate vs Google
When looking for a smart address verification tool, Loqate and Google Places Autocomplete are two obvious starting places.
But how do they compare? And which one should you choose? We’ve broken down the key features and differences to help you decide.
 |
||
|---|---|---|
| Addresses are verified against... |
|
Its own Street View products and crowdsourcing. |
| Address databases are updated... |
|
Every few years. |
| Address capture returns results in... |
|
Twice as many keystrokes as Loqate. |
| User’s locations are... |
|
Specified upfront before any results are returned. |
| Pricing works based on... |
|
Each successful address lookup once implemented correctly |
| Sub-buildings are... |
|
Not available as a part of the service. |
| Fuzzy matching capabilities are... |
|
Limited to potential substitutions to the address that has been inputted. |
| Customer service is... |
|
Offered via paid or community support. |
| The search bar component is... |
|
Branded with Google’s logo. |
How does Loqate compare to Google?
Data quality
Our database is updated frequently to incorporate new or modified address information from our group of global data providers. Google’s is updated sporadically, and in some areas can be years old.
Location biasing
Our location biasing is more granular and accurate so customers can find any address in as little as three keystrokes. On average, it takes twice as many keystrokes to get an address in Google Places Autocomplete.
Sub-building data
Our database includes apartments, suites, rooms and floor numbers in 120+ countries. Google Places Autocomplete recognises the outer building rather than internal units and is missing data on approximately 30 million apartment units in the US alone.
Great UX
Our fuzzy matching capability effectively captures an address even when the data entered isn't perfect. Google Places Autocomplete doesn’t cover substitution, so if a user spells a word incorrectly, there is no guarantee that Google will return the correct result.
Customer service
Our friendly, award-winning customer service team make it their aim to resolve any issues within one working day. While Google offers support too, this is either via community or paid support.
We’re the experts
We live and breathe location data, and our entire product suite is built on validating and verifying addresses and locations around the world. Google Places Autocomplete is designed to direct people to places not to confirm if that place exists.
Over 19,000 customers from across the globe trust Loqate with their address capture and verification needs.
